Less than a week into his new role as general manager at Norsewood's Kiwi Sock Company, Steve Culevski was fronting for the company at the world's biggest hosiery trade show in Shanghai, China.
Keen to put Norsewood and the sock company on the world map and revitalise its products, Mr Culevski is already looking to expand the company's product range and market segments.
"I've some pretty strong ideas on what we can do to grow our business " he said.
Born in Macedonia, Mr Culevski emigrated to Australia at 6 with his parents. In 1993 he came to Wellington on a two-year transfer for a large multi-national company and very quickly fell in love with sailing in the harbour and the Pinot "over the hill "in the Wairarapa and was soon saying no to other overseas promotions.
The Culevski family is very cosmopolitan: Steve's wife Anne is from the United Kingdom, son Nathan was born in Australia and daughter Natasha, the only true Kiwi in the family, was born on Wellington Anniversary Day.