Plans have been made to bring 15,000 service sector jobs to Hawke's Bay over the next seven years.
ServiceIQ , the Industry Training Organisation for the aviation, hospitality, retail and retail supply chain, travel, tourism and museum sectors, says "skills shortages" in the service sector are already here and would 'soon' effect everyone living in the region.
"By 2021, the Hawke's Bay service sector is forecast to have more than 15,000 job openings - equivalent to a third of the current workforce", a spokesman said.
To help tackle the situation Service IQ had helped to put together "road maps" for individual regions.
The Hawke's Bay road map would be released at a public event in Napier, next Tuesday.