A virtual blossom tree grove is on show in Hastings city centre following the instalment of a new lightbox installation.
The six lightboxes, which were previously spring themed, are on show in Civic Square until October 4.
The lightboxes depict blossom trees on three sides of the panels, while the fourth panel features historic images from Blossom Parades in Hastings over the years.
Hastings mayor Sandra Hazlehurst said the aim was to brighten up Hastings CBD for the community to "feel uplifted".
"Introducing attractions like these lightboxes in the city centre will hopefully encourage more people to come into town, to look around and do some shopping," she said.