Hastings District Council purchased the lightboxes using Arts, Culture and Events Strategy Plan funding set aside in July to support events, performances, installations and exhibitions post Covid-19.
The lightboxes will be moved around the city and feature different images to reflect different events and activities.
HDC city activations officer Andrea Taaffe said the lightboxes will be used to help celebrate festivities such as Christmas, Anzac Day, Matariki and Te Wiki o Te Reo Māori over the next 12 months.
"Initially the plan was to change the lightboxes out about once every nine weeks," she said.
The lightboxes will be located at Civic Square until they are moved to six new positions throughout the city centre.