About 120 joggers with a purpose descended on Hastings for the Run for Reido suicide awareness run this week.
A mix of family and friends of Reid "Reido" O'Leary ran 5km to commemorate what would have been his 22nd birthday on Monday.
The popular local mechanic took his own life one month before Christmas last year.
Following the tragedy, 20-year-old younger sister Eden O'Leary came up with the idea to run a 5km awareness fundraiser on her only brother's birthday, March 29, with all proceeds going to the Mental Health Foundation.
A groundswell of support saw her initial goal of raising $1000 quickly surpassed, with the total on the day of the run reaching $22,000.