A descendant of a Hawke's Bay business pioneer believes her grandfather would have been humbled to see his name feature at the entrance of Hastings' new shopping precinct.
Caroline Rd was officially changed to Sir James Wattie Place when the new road sign bearing the business leader's name was unveiled by his family yesterday.
The road, off St Aubyn St, leads into the entrance of the new shopping centre on the former Nelson Park site and was not far from where Sir James started a fruit canning operation on King St in 1934.
The company remains today under the banner of Heinz-Wattie's in Hastings.
Sir James' granddaughter, Caren Wattie, who helped unveil the sign, said her family was "overwhelmed" when told of the news to dedicate the road to Sir James.