The chance to get a photo taken with the legendary Ranfurly Shield by purchasing tickets for tomorrow's clash with Southland at McLean Park proved irresistible for about 250 fans - giving the ticket sales register a great boost.
"It all went very well - we had a very good response," Hawke's Bay Rugby Union commercial manager Jay Campbell said.
The union made the shield available for all those who bought tickets before noon yesterday, and the promotion has pushed total ticket sales to just over 7000.
Mr Campbell said he would be disappointed, and surprised, if the park was not packed with about 12,000 spectators for the Magpies' final, crucial, shield challenge of the year.
At 4.30 there will be a police-dog demonstration and at 4.50pm the Rippa Rugby final between Nelson Park and Te Mata primary schools will get under way.