Frustrated police say the message isn't getting through to Hawke's Bay drivers about seat belts.
They revealed on Thursday that restraints weren't worn by people who died in two crashes in the past month in the region.
At recent safety checks police found 17 travellers an hour not wearing seatbelts.
A total of 170 people were issued with infringement notices in 10 hours of dedicated checks.
The standard fine is $150.
Eastern District road policing rrevention manager Senior Sergeant Dan Foley said a significant number were also ticketed for using cell phones.