Hawke's Bay accommodation has sold out over Christmas as the region's tourism sector reports a "booming" season.
Hastings Motel Association president and Claremonte Motor Lodge owner Julie Smith said the Christmas period was "flat out".
"It seems to be really booming - we are turning people away to Waipukurau and Taupo - wherever we can find accommodation," she said.
"For us it is better than usual and for a lot of others it is also better than usual."
Some bookings were cancelled because of a lack of rental cars in the region.