The global reaches of social media seem to be fighting a losing battle in the hunt for seven go-karts which were stolen almost two weeks ago from Roy's Hill race track, near Hastings.
But it's not stopping a victim's grandfather Kevin Murphy who has launched a reward with a special number to contact with information about the whereabouts of any of the machines which disappeared, along with a distinctive enclosed, custom-built racing team trailer, and six other club-training karts on the night of July 25-26.
Mr Murphy, grandfather of budding racer Ronan Murphy, the son of four-times Bathurst 1000 winning motor-racing driver Greg Murphy, believes there must be innocent people who have some knowledge of what happened to the go-karts.
"It's out there all over social media, nationally, internationally," he said. "It's gone viral, even people who know nothing about karts are sending it on, but we've heard nothing ... Yesterday he said he's offering a reward, and anyone with information can call 0273-862131, or call the police.
They included a Praga go-kart being raced by junior driver Ronan, and six training karts used by the Hawke's Bay Karting Club in its Have A Go-Karts introductory programme.