Despite a decrease in the youth toll, a road safety programme hopes to prevent more young people from giving themselves "life sentences" if they cause a car crash.
In the past decade, the road toll in the 15 to 24-year-old demographic has dropped nationwide by 52 per cent but Road Safety Education chief executive Terry Birss said the loss of a single young life was one too many.
"It is a lesson for everyone that we should drive carefully because of the precious cargo we carry. They [youth] often travel with friends in cars and have to live for the rest of their lives with the good or bad decisions they make when doing so."
On January 3, 20-year-old Bradley Charles Dobby from Waipukurau was killed after a crash involving a ute and a car near Waipawa on State Highway 2.
Last year, passenger Jesse Lee Uncles was killed when the silver 1997 Mitsubishi Lancer Evo 4 rolled on a bend.