The last watering hole before you reach the eastern side of Lake Waikaremoana, the Frasertown Tavern, is up for sale and the vendors are promoting its strategic location that makes it well positioned to piggyback off the growing number of visitors to the area.
Situated just west of Wairoa, on the boundary of the Poverty Bay and northern Hawke's Bay regions, the land, buildings and business are being marketed for sale by tender through Bayleys Gisborne.
Salesperson Simon Bousfield said country pubs linked to locations with high tourist visitor numbers had prospered over the past decade.
"Locations such as the Duke of Marlborough in Russell, the Puketapu Tavern just out of Napier, the Theatre Royal Hotel in Kumara on the West Coast, and of course the legendary Cardrona Hotel near Wanaka, have all become destinations intricately associated with nearby eco' tourism activities such as mountain track walking or trail cycling."
As New Zealand's established walks - such as Milford Track, the Routeburn Track, and more recently the Tongariro Crossing - had become more mainstream, new and lesser-frequented destinations had come to the fore, he said.