Spectators at Sunday's Ranfurly Shield clash at McLean Park cheered for the winning Magpies and also cheered the spirits of volunteers collecting for the Brain Injury Association of Hawke's Bay.
Association chairman Brett Morris said the count-up at the end of the day showed fans had donated $737 which Mr Morris said was $150 more than what they collected at a Magpies match last season.
The Hawke's Bay Rugby Union has agreed to allow the association to stage a collection at one match a season.
Thirteen volunteers and six Newfoundland dogs were involved and Mr Morris said the unique dogs attracted plenty of attention. "One guy said 'that is such a beautiful dog' and handed over $20."
Mr Morris said fundraising was crucial for the association as it was expanding and needs were increasing.