They are pretty serious about their rugby at Te Mata School in Havelock North - four or five times a year one of the songs sung at the assembly is Come On, the Bay.
That sort of passion for rugby and the Magpies has paid off nicely for the school in the form of a $10,000 "working bee" cheque from ITM, which staged a "We Love it Here" competition across all the provincial rugby regions.
At the Magpies' matches, ITM volunteers would hand out competition stickers to youngsters - a large one to wear and a small one to take back to their school, where it would be attached to a scoreboard poster supplied by ITM.
The schools in each region that collected the most got the $10,000 nod.
"It is a huge bonus for us and an awesome opportunity to get some things done," principal Mike Bain said.