Hawke's Bay rugby officials will aim to significantly improve the game day experience for Magpies fans this year.
As part of the process, union commercial and marketing manager Jay Campbell will introduce a Magpies Fan Council.
"Basically I am looking to secure a group of passionate Magpie fans together to investigate the good, bad and indifferent around our match day," Campbell said.
"This could be around music, food and beverage vendors or simply walking through the turnstiles. Hopefully this leads to some significant improvements in and around our overall game day experience," he said.
Once formed, the council, will meet in a relaxed atmosphere to discuss ideas and strategies.