A rare endemic bird wearing an astronaut helmet and riding a rocket to space features as part of a fundraising drive by Rocket Lab in northern Hawke's Bay.
The company is raising money for DoC's protection efforts of the critically endangered tūturuatu, or shore plover, located on Waikawa, Portland Island, off the tip of the Mahia Peninsula.
The number of tūturuatu on the island has risen to more than 80 since DOC introduced them in 1999, making up 33 per cent of the world's total population. Rocket Lab has released a limited-edition Race To Space mission patch with all proceeds going towards DoC's tūturuatu protection programme.
The patch was designed by conservation scientist Dr Stephanie Galla, a former researcher at the University of Canterbury who worked with DoC to manage threatened birds from Boise, Idaho, as part of a global competition.