Revealed: What is going into vacant Flaxmere supermarket site

The vacant Flaxmere New World supermarket site is set to be filled by an independent grocery operation by the end of January.

Flaxmere’s only supermarket closed in February when Foodstuffs North Island decided not to renew the lease, claiming the building needed significant refurbishment and no longer met its standards.

The new tenants are Anugrah Limited, a grocery supermarket operation started in May 2024 by three Auckland-based shareholders, which has no obvious supermarkets to its name at present.

Hawke’s Bay Today understands the store, which is in the process of renovation, is planned to open by the end of January 2025. A name for the store is yet to be decided.

The former Flaxmere New World building is under renovation for the new independent supermarket Anugrah Limited. Photo / Michaela Gower

Anugrah has three directors, Niravkumar Indubhai Patel, Rakeshbhai Patel, and Kavan Prabodhchandra Sonara - who each hold a 33% share in the business.

Companies Office records show Rakeshbhai - of the three - appears to have the most experience in the industry, with interests in a foodmart in Blenheim, and dairies and grocery outlets in Auckland, Balclutha and Whangārei.

A spokesperson for the landlords of the building, The Sung Family Trust, said they were pleased to welcome Anugrah Limited into Flaxmere Village.

The spokesperson said the new tenants would be “a great asset to the community”.

In July The Sung Family Trust and Anugrah signed a lease agreement for the building, with a plan to open an independent supermarket.

A trust spokesperson said they understood Anugrah was “busily setting up their new supermarket this month” and said it was best to let them reveal their plans.

“We are happy to have someone who believes in the people and community of Flaxmere and is prepared to make such a large investment in it.

“We wish them every success and hope the community will show their support.”

Hastings Mayor Sandra Hazlehurst said it was important for the Flaxmere community to access grocery supplies in the suburb without having to travel into Hastings city.

“We thank these operators for bringing this option to the Flaxmere Town Centre.”

At the beginning of August Hastings District Council said it had entered into an agreement to sell a vacant Flaxmere site that Foodstuffs once promised to build a new supermarket on, stating it looked forward to sharing more information in the “coming weeks”.

On Thursday, Hazlehurst said the Hastings District Council was still working with the development community to bring a new supermarket to the commercial land in the town centre.

Michaela Gower joined Hawke’s Bay Today in 2023 and is based out of the Hastings newsroom. She covers Dannevirke and Hawke’s Bay news and loves sharing stories about farming and rural communities.