Police are asking local retailers not to serve school-age children if they come into their shops during school hours.
Hawke's Bay Police Youth Services Sergeant Carl Southwick said truancy was an ongoing problem in the region and agencies were trying to help families and whanau to get their children to school.
"If we can remove some of the temptations the children face then we may be able to make it more attractive for them to attend school. This is a community issue and everyone has a part to play in keeping our kids safe and at school where they should be," Mr Southwick said.
Shops were a major drawcard for truants and police were hopeful retailers would see the logic in not serving them.
"If we can take away some of the attraction of skipping school then we will be halfway there. If they know they won't be able to spend up at the dairy or any other shop, then it may just be the right deterrent for them," Mr Southwick said.