One person was injured after a quad bike rolled on Pourerere Beach.
A St Johns Ambulance spokeswoman said they received a report of a quad bike roll at about 3.46pm on Friday.
Police said emergency services were notified of a quad bike rolling on Pourerere Beach at about 3.50pm.
Hawke's Bay Rescue Helicopter has been dispatched to the area, but it is unclear exactly how badly the person is injured.