Hawke's Bay could be schooled in all things fish if a local campaigner and a Napier politician have their way.
Neil Kirton and Napier MP Stuart Nash have joined forces to address the region's "ailing marine environment" - pushing for the establishment of a national oceans research institute here.
"A research institute in the region presents an opportunity to promote New Zealand and Hawke's Bay as a world leader in oceans management," Mr Nash said. "I am happy to work with Neil and the community in promoting the idea alongside other initiatives to rescue the region's ailing marine environment".
Mr Kirton said as the Bay is at "arm's length" from the Wellington bureaucracy and fisheries industry lobbyists, it could add to the region's established marine-focused reputation - one generated by the presence of the national aquarium in Napier.
He said the capital also needs to improve its governance of New Zealand's oceans.