For each fatal crash there would be devastated family and friends whose lives would never be the same. For each crash there could be injured survivors suffering lifelong consequences, and witnesses with traumatic memories of the event they can't ever forget.
There will have been emergency services personnel dealing with the experience, accumulating sorrow and stress that needs professional help to dispel. Ambulance and hospital staff with patients' lives slipping through their hands, police making horrible house-calls on parents and partners. Victim Support volunteers trying to help in the aftermath.
These holidays the road toll stands at 13 ... or it did when I wrote this.
I have sat at my desk this week seeing police notifications arrive in my emails, one by one, fatal crash after fatal crash.
And I have driven to and from work on State Highway 2, and seen risky driving behaviour every day and wondered ... why are we not learning?