Hawke's Bay's high earthquake risk means most people in the region will this year have to pay nearly $100 a year extra to insure family homes.
Just months after consumers were hit with a double-whammy increase in government-set levies, leading insurer IAG, which has the AMI and State Insurance brands, will on start charging Hawke's Bay residents, along with those in six other regions, higher premiums than areas in the rest of New Zealand.
"We know New Zealand has many natural hazards, including earthquakes and floods, with different risks in different regions.
"In the past, the price people pay for home insurance hasn't fully reflected these differences in risk. This is now changing," IAG spokesman Kevin Hughes said.
He said the decision on where to raise or lower prices has been based on data from two years of home insurance payouts, with prices rising in areas where the most natural disaster-related claims were made.