Every year 600 men in New Zealand die from prostate cancer.
This is because men don't know how dangerous the disease is. They don't talk to their doctor and simply don't do anything about it. But deaths from prostate cancer can be avoided if the disease is detected early enough.
"Most men know more about the workings of their tractor, than their pipe work," Radio Dannevirke announcer Jim Ryan said. "But if we men knew our bodies better we'd find they are better machines than our tractors."
Supporting Blue September, the Prostate Cancer Foundation's annual awareness campaign, Mr Ryan and fellow Radio Dannevirke announcer Murray Cushing are determined to spread the word, as well as raising money for the foundation.
This week they collected more than $200 on High St and will be back out collecting next Thursday, September 21. Radio Dannevirke will also run a barbecue outside the Warehouse on Saturday, September 23.