Hawke's Bay Today is supporting the inaugural 2014 Pride of New Zealand Awards, to be launched nationwide early next month.
The newspaper will work alongside the New Zealand Herald and The Hits (previously Classic Hits) in recognising the efforts of everyday Kiwis who make a real difference in their communities. APN's other news titles, as well as major partner TSB Bank, will also support the awards.
"The people who make the most positive, uplifting and inspiring contributions in the community do so selflessly, and many of the most outstanding efforts go unheralded," APN chief executive officer Martin Simons said.
"We want to change that and recognise everyday people doing extraordinary things."
Hawke's Bay Today editor Andrew Austin said he was proud to be associated with the awards. "As a newspaper, we think it's important to get behind this initiative and recognise those in the community who deserve high praise," he said.