Nude "selfies" and videos shared among young people are continuing to cause major concern to Hawke's Bay police after a girl as young as 11 reportedly posted inappropriate material online.
Detective Sergeant Mark Moorhouse said the behaviour was nothing new, and blamed peer-pressure as the main cause for nude online videos and posts.
"A lot of teenagers are living their lives through social media; there's a huge problem with education around relationships.
"There needs to be a lot of work done collectively around all the agencies on providing education for young people on healthy relationships," Moorhouse said.
He said young people were constantly exposed to sexualised behaviour and had easy access to online pornography, which blurred lines around healthy relationships. He urged parents, caregivers and education centres to take drastic action.