Hastings and Napier households are due to receive a $220 dividend, with those who do not want the money being urged to donate it to charity - rather than let it go to waste.
Unison customers are set to receive an early Christmas present of $220 each, as Hawke's Bay Power Consumers' Trust dividend cheques start arriving in letterboxes from next week.
While many will see it as a welcome bonus to ease the burden of the festive season, last year about $300,000 of power dividend cheques were never banked at all.
"Imagine the impact this money could have if it was channelled back to help our local charitable sector," Hawke's Bay Foundation development manager Linda Calder said.
"We're encouraging people who can afford it, to consider how this dividend could be used to help those in our community who are less fortunate."