Chief winemaker at Clearview Estate Matt Kirby says the New World Wine Awards are a very relevant wine show for them because of their direct-to-consumer focus and the strong marketing support that goes in behind the winners.
"The under $25 price point is hugely popular among consumers, who follow the show's progress each year and really look forward to the results, " Kirby said.
"Following a win, we absolutely see a spike in initial uptake but also in continued brand awareness. We've won three Top 50 Gold Medals with the Clearview Beachhead Chardonnay over the past five years and that helps show the consistency of our brand and gives shoppers confidence in choosing our wines.
"It's a great time for New Zealand's wine drinkers. The 2020 and 2021 vintages that will primarily be coming through now were exceptional. And while volumes were down for the 2021 harvest, the grapes were of an extremely high quality, so consumers have lots to look forward to."
Entries are now open for the awards, which are recognised as New Zealand's most consumer-focused competition. They are unique in combining the integrity of an international-standard wine show with the benefits of a retail opportunity through New World supermarkets nationwide.