Helen Howard hopes to bring the plogging trend to Napier to prompt people to pick up litter while they pick up their feet.
Plogging, a trend emerging from Sweden, combines exercising with cleaning up the planet, simultaneously running or walking while picking up litter.
Started with funding from the Keep Napier Beautiful programme, Plog Napier was founded by Howard who says she wanted to start an initiative to help stop plastic from ending up in the ocean.
"When I saw there were some grant funds available through Keep Napier Beautiful, I thought it would be a good idea to start it up to help stop plastic pollution ending up in our oceans and clean up our environment," Howard said.
The gutters of streets and beaches can be particularly bad for litter and the most commonly found items are cans, firework remains and cigarette butts.