"Our numbers are up this term but whether or not that is because of the world cup or because we have done a lot of work in the schools is hard to tell," he said.
"The success of the Black Caps is as good an indication as anything, where our numbers increased the previous year so that wasn't anything to do with the world cup, but it was to do with the success of the Black Caps.
"The world cup should do the same for participation levels."
Mr Findlay said the impact of the world cup would be more evident next season.
Meanwhile, New Zealand Cricket is developing a new version of the game to rejuvenate the sport at community level.
General manager of amateur cricket Edward Shuttleworth said interest had already surged since the start of the world cup.
"We have particularly seen a big uptake in primary schools, but the challenge is making sure there is a transition available for the kids so when they move through to secondary school and college so they can keep up the sport."
This interest, coupled with the yet-to-be-named new initiative to revive the game, may save cricket in secondary schools, Mr Shuttleworth said.
"We are launching a new programme for males and females, right through junior and secondary school for the 2015/16 cricket season that has traditional elements to it but is modified to meet the gaps and fix the issues that have been raised," he said. "The modified format will be more active, fun, shorter, available mid-week and it will involve all."
It is hoped the new format, which will be introduced later this year, will address issues identified by teens as the reasons they weren't interested in the sport, Mr Shuttleworth said. "These issues were: time it took to play a game of cricket; the level of fun and energy in the game and a person's involvement during a day of cricket; cost; and that cricket wasn't a suitable format that met people's needs.
"This new programme will address these and hopefully the interest we have had from the world cup will help."
The data also showed secondary school cricket participation was dominated by males with 417 involved and only 94 females involved in the sport in 2014 - another issue, Mr Shuttleworth said, the new programme would address.
Mr Findlay said secondary school was a traditionally hard area to keep kids involved in cricket.
"That is our tough area. That is the area we struggle a little more to keep players in the game.
"There aren't as many parents and school teachers involved in cricket as there used to be and there are plenty more other opportunities for children once they get to high school," he said.
"There are lots of different sporting opportunities.
"In cricket we have a long day and some don't want to spend as much time in the sun as others or they might want to spend some of their time in the sun but at the beach instead of on the cricket field."
A declining participation rate in cricket among secondary school students was consistent New Zealand wide, the data showed.
There were 9937 secondary school students who participated in outdoor cricket last year - a 5 per cent drop from 10,439 in 2013 and a 16 per cent drop since 2011. NZME.
