More than 200 people sat down to a cooked breakfast at the Puketapu Pub on Sunday morning for a "sell-out" New Zealand Breast Cancer Foundation pink ribbon breakfast.
Event co-coordinator Kim Lines said the event was so popular they had to turn people away at the door.
"It's been a sell-out event. Most of us know someone who has been affected by breast cancer and for me it's very important to give back to the community."
Tickets, auction packages and generous donations for the event saw the fundraising goal of $5000 knocked out of the park as the money raised surpassed $7000.
Whangarei GP specialist Lauren Roche was the event's guest speaker and had the pink-laden crowd enwrapped as she shared her life's journey, through ups and downs, with them all.