A new title for the Hawke's Bay A & P Showgrounds will be a nod to its history, while reflecting the community who now use and enjoy it.
That is the hope of Hawke's Bay A&P Society general manager Brent Linn.
Mr Linn said for more than a year the society had discussed how to recognise the showgrounds' community connections.
"The desire of the A&P society is to see this place as an open community asset that is working and reflecting who our community is," he said. "Hence the opening of the front gates, and the desire to see people using the showgrounds as they all have a deep association with it.
"Most of Hawke's Bay has grown up celebrating something here. This is just another part of that story recognising that we are a community space."