A friendship developed at a local gym has been pumped up into a growing business for three Hawkes' Bay bodybuilders who saw an opportunity to cash in on their shared interests in cooking and sports.
Restaurant owners Braden Service and Dawn Jennings met Eduardo Perez at the gym three years ago and the trio began bodybuilding training together.
They soon realised they had a common interest in food and recognised there was a gap in the Hawke's Bay market for convenience meals that offered nutritious and fresh ingredients, delivered direct to customers.
Their company Komida - with the tagline "feeding good habits" - was born and has been growing strongly since its launch in March.
"There are a lot of single people in our community who don't cook properly for themselves.