Dannevirke's Rose Hulena is loyal. She began subscribing to a Hawke's Bay newspaper on April 23, 1957.
"I can remember the date easily because it was my second daughter's third birthday," she said. "My husband and I had just shifted to a farm job at Takapau from Taihape and I wanted to find out more about the Hawke's Bay, so the paper was the way to do it."
Mrs Hulena moved from Takapau to Dannevirke 18 years ago and remains a fan of her daily newspaper: Hawke's Bay Today.
"I read it from front to back," she said. "Sometimes you hear something on the radio or see it on television, but you get so much more in the paper and can catch up with all the details."
Mrs Hulena said she enjoyed the new, compact version of the paper but sometimes had difficulty reading the small print. "But then I've got cataracts in both eyes," she said.