One of the region's largest growers is short 140 workers, just 20 days out from apple harvest.
Bostock New Zealand held its annual open day in Hastings yesterday where just 60 locals and working-visa tourists signed up.
Bostock New Zealand orchard operations manager Craig Treneman said the company worked with Work and Income, networked and advertised yet the open day attracted the lowest number of people in five years.
"We were hoping to attract more people as we have plenty of work, both seasonal and permanent jobs," he said.
"We are challenged by a labour shortage and there are just not enough Kiwis available to meet the peak-season demand. The big Royal Gala harvest starts at the end of February and the apples need to be picked in 20 days."