The primary industries led by forestry are propping up the Hawke's Bay economy at a time when many regions are struggling.
According to the latest Westpac McDermott Miller survey of consumer confidence (September 15, 2020), Gisborne and Hawke's Bay now top the nation, and the data shows that forestry is leading this surge of optimism.
In many other regions, consumer confidence slipped again in September and is languishing at levels we last saw during the financial crisis in 2008.
Significantly, central, and regional governments are promoting the environmental benefits of forestry (sediment control and carbon sequestration particularly) and are economically incentivising afforestation.
People see here an industry offering real hope in an imperilled economy. It is no secret that the Covid tsunami has gutted tourism, our second-largest export earner.
Economic diversity and the free market are pillars of economic theory. Competitiveness is a key to business survival.
The survey data suggests that most people now recognise the critical role forestry is playing in building resilience to change and that we would all be poorer without forestry.
Yet in some local governments, forestry faces serious resistance. Wairoa District Council for instance recently affected massive hikes in forest land rates.