The value of food and wine to the Hawke's Bay region cannot be overstated.
Whether you consider this through a lens of raw exports, employment, the impact on our hospitality and tourism industries as well as the visitor economy, or the role it plays in our local economy as a whole, food and wine are critical to life in Hawke's Bay.
It is also the platform from which many of our tourism operations take off from.
Cycling the Hawke's Bay Trails, for instance, is enhanced by the joy of biking through vines from one vineyard to another; our restaurants and hospitality sectors serve exquisite cuisine that is made even fresher due to low food miles and high-quality goods sourced close to home; while our events industry uses this platform extremely well with concerts, events and festivals lifted above their peers in other regions thanks to exceptional venues and excellent food and wine as the accompaniment.
What's more, later this year we will celebrate the anniversary of perhaps one of the best examples of food and wine in the region – the Hawke's Bay Farmer's Market, which will notch up 20 years in operation.