Pak'nSave Tamatea shoppers are proving to be some of the most generous in New Zealand with approximately 850 cans donated for the Napier Community foodbank.
Tamatea Pak'nSave store owner Andrew Graney said it was heartening to see everyone step up and help.
"It's not hard to see there's a need there. [The foodbank] has been around for more than 30 years. They work in the background for a lot of other agencies.
"We have had a long connection with them and this is the first time we could show our appreciation.
"It's a neat thing to support. We are hoping by the time the campaign ends to get to 1000 cans."