Hawke's Bay Today's Insight feature in this weekend's edition gave an in-depth observation of how alcohol has affected some of the region's most prominent sportsmen.
Black Cap Doug Bracewell became the latest in a line of the Bay's leading sports personalities to make headlines after pleading guilty to drink-driving at more than three times the legal limit.
Drinking, and drinking to excess, is heavily ingrained in our culture and even more so in Hawke's Bay.
Hazardous drinking, which is defined as an established drinking pattern that carries a risk of harming physical or mental health, or having harmful social effects to the drinker or others, is 60 per cent higher in our region than nationally.
And Hawke's Bay District Health Board public health physician Rachel Eyre confirmed hazardous drinking rates are increasing.