A conference focusing on the potential for the hill country from Cape Palliser to East Cape will be held in Hastings next month.
The October 29-30 conference is being organised by Hawke's Bay Regional Council in association the Horizons and Greater Wellington regional councils, Massey University and the Ministry for Primary Industries.
Hawke's Bay Council acting manager land management Nathan Heath said: "There is potential for growth in the east coast hill country, and although there has been considerable focus over decades on improving farm performance, this will be an opportunity to take a broader look at all aspects of our communities' needs across regional and political boundaries."
The conference aims to involve a wide range of different perspectives on hill country issues from government, iwi, primary sector and community along the east coast of the North Island in considering the potential for increasing wealth in its broadest sense - social, economic, organisational and natural.
Mr Heath said primary production is a huge part of the economy for the region, which needs to look at the "downstream effects" of economic and climatic shocks, such as last week's rain.