The second annual Matariki Living Taonga Awards recognised Hawke's Bay's unsung heroes during a sold-out ceremony last night.
Organisers Te Taiwhenua o Heretaunga asked people to come up with the region's hidden battlers ahead of the triennial event.
There are 10 categories, up from six at the inaugural awards, recognising everyone from environmentalists and creatives to employers, employees, those offering a selfless service, even a whanau that has shown courage and strength.
An extra special returned veterans' award was added to celebrate the centenary of the Anzac Gallipoli Landings, presented by New Zealand Governor-General Sir Jerry Mateparae.
Winners selected by four independent judges were announced during a gala dinner at Lindisfarne College.