After 27 years of Radio Kidnappers, the community radio station has rebranded to Radio Hawke's Bay.
The team wanted the station to become more welcoming to all of Hawke's Bay, as in the past, the name has led people to believe the station was based out at Cape Kidnappers.
Station manager Kelly Reid said the station's name change has been in the works for a few years, and changing the name while moving locations was the perfect opportunity.
Radio Hawke's Bay has just moved into their new premises at 302 Hastings St North in Hastings.
"We are really excited to have this new space where we are more visible so people can walk in off the street and see what we are doing here."