Hastings District Council are the sponsors of a new award recognising creativity in the local primary sector.
It will be handed out during the wider Napier Port Hawke's Bay Primary Sector Awards, which recognise those using natural resources to build some of the country's leading businesses.
HDC councillor Tania Kerr has supported the awards for many years and will sit on a judging panel for the latest accolade.
The Hawke's Bay Primary Sector Industry Leader of the Year Award winner will recognise an individual who displays innovation and leadership at the highest level, representing the region on a national if not international stage.
"Our economic development-focussed platform [Great Things Grow Here] highlights the competitive advantage which enables [us] to be innovative in our approach to all industry and especially the primary sector," she said.