Primary sector businesses across the region, and particularly those in Central Hawke's Bay, have been urged to overcome their shyness and start blowing their own trumpets.
Speaking at a sponsors dinner for the Napier Port Hawke's Bay Primary Sector Awards last night Central Hawke's Bay Mayor Alex Walker said the awards were an opportunity for the district to put its best foot forward.
"Central Hawke's Bay, over the history of these awards has punched well above its weight and that proves the pivotal role it has within the primary produce sector for the whole region. So, these are important awards for our people."
Mrs Walker said it was important that companies and farmers involved in the sector took the time to be recognised for their contribution to the economy.
"There are some really high-performing and innovative people in the primary sector across the region, and, for me, particularly in Central Hawke's Bay. This is a real chance to promote them and reward them for the amazing work they are doing."