Next year's Hawke's Bay Summer Cycling Carnival is fast approaching, with its heady mix of elite competition and relaxed family riding taking in the stunning landscapes of the region.
Entering its third year, the event being held from January 5 to 10 had attracted multiple sponsors, and now the team from local business advisory and accountancy firm BDO have taken their passion for road cycling and added their support.
BDO managing director David Pearson, who was based in Napier along with his team, said the company chose its partnerships carefully and that cycling had great appeal as it ticked a number of important boxes.
"Our staff love to cycle for relaxation and to take time out from their busy lives, and our clients see the enormous health benefits cycling provides."
BDO already supported cycling skills programmes in primary schools, as well as a large number of other road cycling races and challenges around the country.