A Napier dairy has given away food to more than a hundred families in need within its Te Awa community.
Creagh St Store left bread, milk and flour outside its shop for the elderly and vulnerable to take, free of charge.
Store owner Jagjiwan Singh said his Sikh heritage and desire to give back were the main factors behind the gesture.
"We are from the Sikh community and this is how we grew up – to give 10 per cent of your income to those who need it," he said.
"We aren't a big supermarket, we're just a small shop, but this is our culture. This is how Sikh families grew up, to share with everyone."