Napier Conference Centre's signage has been removed at the request of Mayor Kirsten Wise and her councillors.
A Napier City Council spokeswoman said returning the name "Napier War Memorial Centre" to the building is the first step in the restoration of the war memorial elements to the site and healing the hurt of the community.
The signage was removed early on Wednesday morning.
Council has formed a reference group, including a number of key community stakeholders, to work with design group Stapleton Elliott on the design for the return of the Roll of Honour and Eternal Flame.
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