Hastings District Council initiative iWay will be providing free healthy breakfasts to anyone cycling to work, school or to the shops next week.
Available to those in Napier and Hastings, breakfast will be given out each weekday morning as part of Go By Bike week.
Taking place between February 10 and 14, breakfast will be served between 6.45am and 8.30am, with bicycle bells, zip maps and slap bands also on offer.
Hastings District councillor and active transport chairman Damon Harvey said the initiative was not only helping the environment, but was also a great way to keep people healthy.
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