Hawke's Bay loves mum according to dining and florist establishments.
All contacted by Hawke's Bay Today reported they had been busy. St Georges Restaurant in Hastings closed bookings on Wednesday and Breakers staff in Napier had the unenviable task of turning family groups away who had not booked.
Flowers by Tanya reported brisk trade but reported although Mother's Day was Sunday it made for an entire busy week for the Hastings florist.
"It has been quite spread out," co-owner Ritchie Davies said.
"Traditionally everyone wants delivery on Mother's Day but we started on Tuesday and have been delivering ever since and we have deliveries to come for Monday and Tuesday.