A mother and her young children in the Napier suburb of Tamatea managed to escape a house fire unscathed.
Emergency services were called to the home on Wynyard Cres, Tamatea, about 6.10am on Tuesday.
Four fire crews arrived at the scene to find the house "well ablaze", a Fire and Emergency New Zealand spokesman said.
Smoke from the blaze was so intense it could be seen from Taradale's Dolbel Reserve, where early morning walkers were exercising.