More visitors are splashing out on accommodation in Hawke's Bay, giving the local economy and the hospitality sector a boost.
Statistics New Zealand's Accommodation survey shows guest nights in February this year were up by 5.6 per cent on the same time last year - from 101,843 to 107,543.
Guest arrival numbers also increased 5 per cent, jumping from 47,715 in 2014 to 50,099 in 2015.
The survey records the number of guests staying in hotels, motels, backpacker accommodation, and holiday parks in New Zealand each month. Each guest night is equivalent to one guest spending one night at an establishment.
Hawke's Bay Tourism general manager Annie Dundas said a busy February had been expected.