Hawke's Bay Police are seeking the community's help to find 9-year-old Blair Crabtree who was reported missing from his home on Outram Rd, Akina, Hastings this morning.
The public's help is being sought to find the schoolboy after police have spent the day making enquires.
The last reported sighting of him was on the footpath of Heretaunga St/Willowpark Rd at 5.15am. He was last seen wearing a grey shark onesie.
Due to his age, Police has concerns for his welfare.
Blair is described as being 145cm tall, of medium build, with straight brown/blonde hair.
He has hazel eyes and his skin complexion is described as fair.